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Through real stories from long-time RNs, nurse practitioners and LPNs, NBNU worked to uplift and reconnect members with their passion for care, while also retaining the workforce, recruiting new talent and inspiring students to choose nursing as a career. By celebrating the meaning, compassion and resilience that define nursing, Still Calling built pride, visibility and…

New Brunswick’s seniors deserve dignity, safety and quality care. That’s why NBNU launched The Forgotten Generation, a campaign built around the report “An Urgent Call for Reform in New Brunswick’s Long-Term Care Sector.” The report documents deep failures in our long-term care system: understaffed homes, unmet minimum staffing ratios, inconsistent oversight, aging infrastructure and reduced…