The Forgotten Generation

New Brunswick’s seniors deserve dignity, safety and quality care. That’s why NBNU launched The Forgotten Generation, a campaign built around the report “An Urgent Call for Reform in New Brunswick’s Long-Term Care Sector.” The report documents deep failures in our long-term care system: understaffed homes, unmet minimum staffing ratios, inconsistent oversight, aging infrastructure and reduced access to essential services like medical referrals, bathing and foot care. It calls for immediate reforms—with 38 actionable recommendations—to protect seniors who are vulnerable and often unable to advocate for themselves. The Forgotten Generation is a public call to action for government accountability through an independent public inquiry, stronger staffing and oversight, elimination of unsafe privatization and investment in long-term care that respects the people who built our province.